Introducing the world’s first music video based on the best ever party rule: the more the merrier.

We partnered with American hip-hop duo Rae Sremmurd to release their new single “Over Here” with an interactive music video like no other.

The more phones you link together, the more you see, and the bigger, cooler and bolder the music video becomes. All you have to do is visit overhere.tv and invite your friends to join you. Soon you’ll unlock secret videos unavailable anywhere else, from real-time commentaries to even an old school  8-bit representation.

It’s a DIY music video that certainly doesn’t feel like work.

+ ADC Bronze

+ AdAdge's Best Music Marketing of 2016

+ Creativity Editor's Pick

+ PSFK name's it "The Future of Advertising"

+ Covered by all major music blogs: Complex, Pitchfork, Stereogum, Noisey (VICE), Fader, XXL, Rap-Up