GOLDEN STATE WARRIORS PLAYOFFS CAMPAIGN
During their historic 2015-16 season, the Warriors asked us to design a logo that captured the sentiment behind their slogan "Strength in Numbers". We ended up with a hand painted logo that used tallies as a whole visual language for the team. These tallies allowed us to celebrate everything from Curry's record setting 3-pointers, to the amount of years you've been a fan.
We used billboards and TSAs to highlight fans stats from the biggest Warriors fans from across the Bay Area.
And to celebrate Curry's record breaking number of 3-pointers in a season, we made a limited run of 402 collectable posters.
TV spots also ran throughout the season.