Every February, the World Wildlife Fund hosts National Sweater Day, an initiative to get Canadian’s to turn down their heat and put on a sweater to save energy.

There was only one problem, people would sign up in advance but forget to take part on the day. So we launched the Granny Call Centre, a place for people to sign up and get a real, live, reminder call from a actual granny. And as we all know, grannies are the official ambassadors of warm, itchy sweaters.

+ The Grannies were featured on various networks including Breakfast Television, The Hour, Global News and more. 

+ Marketing Awards Bronze, ADCC merit, Applied Arts