In 2016, we opened the Cheetos Museum, challenging America to find the best shapes hidden in their Cheetos bags. We launched online films about real Cheetos that were found and followed up with a live museum tour.
It was the most successful social campaign in Cheetos history, resulting in the strongest sales week ever for the brand. It trended on Facebook for two days and 127,717 unique Cheetos shapes were submitted.
+ Cannes Lion Gold 4x
+ Cannes Lion Silver 2x
+ OneShow Gold 1x